Viber for Change launched

The Presidential Communications Office (PCO), in partnership with Israel-based messaging app Viber, launched #ViberForChange stickers.

“Viber is now a partner for change,” Presidential Communications Secretary Martin Andanar said during the launching of the first batch of Viber stickers held last night in Bonifacio Global City, Taguig.

“Part of our role is to reach out directly to the people which Viber allows us to do. We believe that when citizens engage with the government, they become partners for change,” Andanar added.

The sticker messages, inspired by President Rodrigo Duterte’s leadership personality, include #PartnerForChange, Bawal ‘Yan, May Gad!, Uwian Na, and Daghang Salamat. These messages echo the President’s campaign slogan for Change, which the administration intends to pursue through its various agencies and the President’s intensive drive against illegal drugs and drug lords, criminality, and corruption.

The stickers feature illustrations of the President’s face in various moods and his characteristic hand gestures. They are ready to be distributed after the President’s first State of the Nation Address on July 25.

In addition, the PCO partnered for the Viber Public Chatroom “to make this government a part of Filipinos’ daily conversations.”

“Anything goes in the world of social media,” Andanar said when asked about the advantages and disadvantages of this new development in exploring social media communication. “But we encourage citizen engagement, making them part of the process for positive change in the country.”

Viber has a huge user base in the Philippines and is now a top messaging app with over 24 million downloads.