News Release

PBBM assures public of continuous supply of basic goods to ‘Kadiwa’ outlets


President Ferdinand R. Marcos Jr. assured the people Wednesday of continuous supply of products being sold at the Kadiwa ng Pangulo outlets as he vowed to replicate the initiative in various parts of the country to assist Filipino consumers by providing them with affordable products.

“Kaya’t tinitiyak namin na magkaroon ng magandang supply sa susunod. Hindi na natin kailangan alalahanin na mauubos,” President Marcos said during the Kadiwa ng Pangulo launching in San Jose del Monte, Bulacan.

“Pero siyempre pagka nakakapagbili tayo ng bigas na 25 pesos, makabili ng asukal ng below 80 pesos, eh talaga namang dadagsain ‘yan. Eh ‘yun naman talaga ang dahilan kung bakit natin ginawa itong Kadiwa,” the President pointed out.

The President said his administration relaunched the Kadiwa, which was first initiated by his father, to cushion the effects of the rising prices of different products and at the same time, aid small businesses in regaining their footing following the devastating effects of the COVID-19 pandemic.

“At talagang marami sa kanila, naubos ang kanilang savings, napilitan silang magsara at kaya naman ay napakalaking bahagi niyan ng ating ekonomiya,” the chief executive said.

“Kaya’t binibigyan natin ng pagkakataon ang ating mga MSMEs (micro, small, and medium enterprises), binibigyan natin sila ng isang lugar, isang palengke, isang merkado kung saan sila makapunta para naman maibenta nila ang kanilang mga produkto,” the President said.

During his address, President Marcos expressed gratitude to all the participants as well as the Bulacan local government, stressing that the national government can’t do it alone.

“Dahil hindi po kaya ng DA lamang. Hindi po kaya ng national government lamang kung walang tulong at walang magandang partnership sa ating mga local government,” the President said.

Kadiwa is a market linkage facilitation program of the Department of Agriculture (DA) that aims at making products such as rice, fish, poultry and livestock, fruits and vegetables, and other basic commodities accessible, available and affordable to the poor.

The program also seeks to establish an additional market for small farmers and fisherfolk to sell their products and increase their income and ensure a stable price and supply of food and other basic commodities within poor areas.

The government reported that to date, Kadiwa total sales has reached to more than P415 million, benefitting farmers, fisherfolk and other businesses.

It also said the program has so far benefitted more than 1 million families and 26,000 farmers and fishermen. #